Methodology
Our analysis covered videos from January 1, 2024 to December 31, 2024, examining transcript data from channels with over 100K subscribers. We tracked product mentions across 15 major categories and ranked them by frequency, creator diversity, and engagement metrics.
Analysis Stats:
- 10,247 videos analyzed
- 1,856 unique creators
- 15 product categories
- 2.8 billion total video views
🏆 Top 10 Most Mentioned Products
Sony A7 IV Camera
1,247 mentions across 892 creators
The go-to camera for content creators, mentioned in tech reviews, photography tutorials, and setup videos. Praised for its 4K video capabilities and excellent low-light performance.
Apple AirPods Pro (2nd Generation)
1,156 mentions across 743 creators
Universal favorite for audio quality and noise cancellation. Featured in tech reviews, daily carry videos, and productivity content.
Stanley Adventure Quencher 40oz Tumbler
1,089 mentions across 654 creators
The viral sensation of 2024. Featured in lifestyle vlogs, morning routines, and "things I can't live without" videos across all demographics.
Ninja Creami Ice Cream Maker
967 mentions across 521 creators
Kitchen gadget that dominated food YouTube. Featured in recipe videos, kitchen reviews, and healthy dessert content.
Laneige Lip Sleeping Mask
894 mentions across 612 creators
Skincare essential mentioned in morning routines, skincare reviews, and "products that actually work" videos.
Dyson Airwrap Complete Long
823 mentions across 445 creators
High-end hair tool featured in beauty tutorials, product reviews, and "is it worth it?" content.
Blue Yeti USB Microphone
789 mentions across 567 creators
Entry-level professional microphone for content creators, podcasters, and streamers.
Rare Beauty Soft Pinch Liquid Blush
756 mentions across 389 creators
Celebrity beauty brand that became a makeup artist favorite. Featured in makeup tutorials and product reviews.
Instant Pot Duo 7-in-1 (8 Quart)
698 mentions across 412 creators
Multi-functional kitchen appliance featured in meal prep, recipe, and kitchen organization videos.
Secretlab TITAN Evo 2022 Gaming Chair
642 mentions across 298 creators
Premium gaming chair featured in setup tours, ergonomic reviews, and streaming content.
📱 Technology & Gadgets (Ranks 11-20)
💄 Beauty & Skincare (Ranks 21-30)
🏠 Home & Kitchen (Ranks 31-40)
🎮 Gaming & Entertainment (Ranks 41-50)
📊 Key Trends & Insights
🎬 Content Creation Boom
Cameras, microphones, and streaming equipment dominated mentions as more people entered content creation.
🏠 Home Lifestyle Focus
Kitchen gadgets and home organization products saw massive growth as people invested in their living spaces.
💄 Clean Beauty Movement
Skincare-focused beauty products outpaced traditional makeup, reflecting the clean beauty trend.
⚡ Viral Product Power
Products like the Stanley Tumbler show how viral moments can drive massive YouTube mentions.
🛍️ Shopping Tips
✅ Research Before Buying
Just because a product is popular doesn't mean it's right for you. Read reviews and compare alternatives.
📹 Watch Multiple Reviews
Get different perspectives by watching reviews from various creators before making expensive purchases.
💰 Check for Deals
Popular products often go on sale. Use price tracking tools to find the best deals.
🔄 Consider Alternatives
Popular products often have similar but less expensive alternatives that might work just as well.